Global Pet Nutraceuticals Market – Industry Trends and Forecast to 2030

The pet nutraceuticals market is experiencing robust expansion, with market size projected to increase from 2024 to (193.65 Billion) 2030, demonstrating a consistent year-over-year growth rate of 8.1% pet nutraceuticals Market Size, Share, Competitive Landscape and Trend Analysis Report, by Types (Dogs, Cats, Others), ,by Channel (Supermarket/Hypermarket, Specialty Stores, Online Channel, Others) And regions (North America(United States, Canada, Mexico), South America(Brazil, Argentina, Chile, Rest of South America), Europe(Germany, France, Italy, United Kingdom, Benelux, Nordics, Rest of Europe), Asia Pacific(China, Japan, India, South Korea, Australia, Southeast Asia, Rest of Asia-Pacific), MEA(Middle East, Africa)) : Industry Forecast and Opportunity Analysis for 2024 - 2030

The global pet nutraceuticals market includes all activities related to the production and sales of health-enhancing and preventive dietary supplements for pets. Such additives are usually present in the form of tablets or powders based on some active substances, such as herbs or chemicals aimed at tackling body-specific issues, such as arthritis, skin allergies, or imbalanced gut flora. Several factors are responsible for such growth in the market, including increasing pet ownership, growing awareness about pet health, and the need for better quality diet and lifestyle for their pets. With awareness among the pet owners on the merits of various nutritional supplements enhancing, the market for pet nutraceuticals is likely to expand in the foreseeable future.

pet nutraceuticals Report Highlights

Report Metrics	Details
Forecast period	2019-2030
Base Year Of Estimation	2023
Growth Rate	CAGR of 8.1%
Forecast Value (2030)	USD 193.65 Billion
By Product Type	Dogs, Cats, Others
Key Market Players	Mars Incorporated (U.S.) Nestle S.A. (Switzerland) General Mills, Inc. (U.S.) Diamond Pet Foods (U.S.) Heristo AG (Germany) Tiernahrung Deuerer GmbH (Germany) Merrick Pet Care, Inc. (U The J.M. Smucker Company (U.S.) Colgate-Palmolive Company (U.S.) .S.) WellPet LLC (U.S.)
By Region	North America(United States, Canada, Mexico) South America(Brazil, Argentina, Chile, Rest of South America) Europe(Germany, France, Italy, United Kingdom, Benelux, Nordics, Rest of Europe) Asia Pacific(China, Japan, India, South Korea, Australia, Southeast Asia, Rest of Asia-Pacific) MEA(Middle East, Africa)

pet nutraceuticals Market Trends

The global pet nutraceuticals market is currently witnessing remarkable expansion fuelled by the rising phenomenon of pet-willingness and advancing recognition of pet health. Owing to the trend of humanization of pets, there has been an increase in the consumption of health supplements towards enhancing the overall health, life span, and quality of life of pets. As a result, products that help enhance the health of joints, digestion, skin and fur, and immune systems have been on the rise. Demand for natural and organic products has been on the rise since pet owners are highly inclined to purchase products with fewer chemical additives for their pets in line with the general wellness trends in nutrition among human beings. Another pertinent trend in the market is the increased attention towards the provision of personalized care for animals. As veterinary care is improving, there is more and more attention paid to the development and production of nutraceuticals for a pet affected by a specific condition like being overweight, stressed, or aged. The emphasis today is to develop more product offerings that are breed, people, age, and health tailored/specific.

pet nutraceuticals Market Leading Players

The key players profiled in the report are Mars Incorporated (U.S.), Nestle S.A. (Switzerland), General Mills, Inc. (U.S.), Diamond Pet Foods (U.S.), Heristo AG (Germany), Tiernahrung Deuerer GmbH (Germany), Merrick Pet Care, Inc. (U, The J.M. Smucker Company (U.S.), Colgate-Palmolive Company (U.S.), .S.), WellPet LLC (U.S.)

Growth Accelerators

Several factors are propelling the growth of the global pet-based nutraceuticals market, including increasing modest pet owners and rising pet health and wellness trends. More people are treating pets as family members, hence a growing demand for aspects of a pet's health that extend beyond the food basket, such as supplements for joints, digestion, immunity, skin, and other products. Pet owners now understand the essence of preventive health care for their pets, hence increased expenditure on pet foods and supplements that are tailored to specific needs. Such trends are more pronounced in developed markets where pet owners are ready to spend more on pet functional nutraceuticals that enhance the quality of pets’ lives. Better appreciation of natural and organic ingredients used in pet care products is another driver. More clients are looking for pet nutraceuticals that are wholesome and do not contain synthetic preservatives or any form of preservatives with the active ingredients derived from plants. This is in line with the overall clean label trend in pet food as well as human food.

pet nutraceuticals Market Segmentation analysis

The Global pet nutraceuticals is segmented by Type, and Region.
By Type, the market is divided into Distributed Dogs, Cats, Others . Geographically, the market is assessed across key Regions like North America(United States, Canada, Mexico), South America(Brazil, Argentina, Chile, Rest of South America), Europe(Germany, France, Italy, United Kingdom, Benelux, Nordics, Rest of Europe), Asia Pacific(China, Japan, India, South Korea, Australia, Southeast Asia, Rest of Asia-Pacific), MEA(Middle East, Africa) and others, each presenting distinct growth opportunities and challenges influenced by the regions.

Competitive Landscape

The competitive pet nutraceuticals market consists of several large multinational companies and many smaller companies. The most notable participants include Nestlé Purina PetCare, Mars Petcare, and ADM, which are concentrating on innovation and product development owing to changing customer trends. The market is dominated by a few players, and these company actors are engaged in research and development in order to come up with better solutions for pre-existing health problems facing pets. In addition, there has been a paradigm shift in the distribution strategies due to the post-pandemic evolution of retail channels, which enables companies to establish and penetrate wider markets. The super premium pet food trend is also on the rise, which leads to companies using more sustainable ways of doing business and offering unique nutrition solutions to compete in the market.

Challenges In pet nutraceuticals Market

Lack of standardization and regulation across various regions globally is one of the key challenges restraining the growth of the pet nutraceuticals market. Although the pet nutraceutical economy is booming, the lack of standard regulatory guidelines forces the manufacturers to compromise on either the quality or the safety of the products. Nutra-food products manufactured in different countries may have their effectiveness and safety misinterpreted by the veterinarians and pet owners. This variation in regulatory regimes further makes it difficult for companies to physically market their products even after making them, since they have to deal with different testing and standards procedures in every country. Another implicit restraint is the pet nutraceuticals index, which is ingredients, components, and compositions—of primary concern is overinflation caused by high-quality ethnobotanical ingredients. The trend is governed by the ever-increasing requirement for natural and organic products, with many safety and sourcing issues—essentially, how to prove the ingredients are traceable and sustainable. Producers are pressured to sustain the present levels of production so as to provide the market with the demand for high-quality, pure, and ‘green’ products, and these prices come with an additional cost for production.

Risks & Prospects in pet nutraceuticals Market

The global pet nutraceuticals market offers substantial prospects, aided by the growing pet humanization trend, where pet owners want their pets to be treated and catered to quite as family by the making available of health-oriented merchandise. As a result, there is an increased supply of nutraceuticals for the general well-being of pets, which include but are not limited to joint health, digestive health, skin and coat, and immunity health products. More pet owners these days are also taking an interest in keeping conditions at bay rather than treating them, and there are possibilities in the offering for players producing pet supplements containing natural, organic, and functional formats. Another notable opportunity in the course of analysis also lies in the developing countries where growth in disposable incomes and pet ownership rates is helping develop the pet nutraceuticals market. In view of the trend in urbanization and the growth of the pet care industry in the Asia-Pacific region, there is a notable need for dietary and nutraceutical products to prevent and manage common diseases associated with pets, such as obesity, allergies, and aging. Also, with the advent of online pet care retailing, pet nutraceuticals have more opportunities for distribution as they can reach more consumer segments.

Key Target Audience

The core focus group in the global pet nutraceuticals market is that of pet owners who have a keen interest in ensuring the health and well-being of animals. This includes consumers who look for certain dietary supplements to enrich the overall health of their pets, to control certain illnesses, or to aid in the improvement of quality of life. Many pet owners have started relying on dietary supplements such as joint health aids, probiotics, and skin care products for their dogs, cats, and other pets to enhance, mitigate, or prevent age-associated health conditions and improve digestion and immunity.,, Another growing target audience will include veterinarians and non-veterinarian pet caregivers who also dispense or advise on the use of nutraceuticals in the health regimen of pets. Veterinary clinics, animal hospitals, and pet wellness centres typically carry such products in combination with other pet supplies to provide a complete treatment option for common ailments of pets. In addition, however, disadvantages of brick-and-mortar shops are offset by the presence of various types of pet retailers, the majority being e-retailers who offer a huge variety of nutritional supplements for pets to their clients.

Merger and acquisition

The recent activities of mergers and acquisitions executed in the global market of pet-food nutraceuticals show a shift in strategy regarding the product content and geographical coverage. In this regard, praiseworthy was the General Mills decision to purchase Fera Pets, Inc. in November 2023, where the corporation expanded its range of health-oriented products for pets to include supplements for animals and indicated a further enhancement to health-oriented pet products. This is consistent with the objective of General Mills of expanding its product line and investing in the growing market of pet health products. Another instance of such strategic enhancement is Antelope’s acquisition of My Perfect Pet in late December 2023, which focuses on the incorporation of high-quality organic ingredients in pet products, thereby constructing an eco-friendly and healthy value chain for pet food. In addition to these remarkable transactions, there are also other worth mentioning acquisitions, like the one executed by Voff Premium Pet Food that includes buying Carnibest, a Netherlands-based manufacturer of raw pet food for dogs and cats, which strengthens the market of natural pet foods for Voff. The VAFO Group also completed its acquisition of the remaining 60% stake in Pooch & Mutt, further consolidating its presence in the UK market. Everything put together, these acquisitions suggest a strong growth infrastructure within the nutraceuticals for pets’ industry as a result of health-conscious buying driving these acquisitions and also the shift towards sustainable agriculture for pet nutrition.