
Global Orthodontic Supplies Market – Industry Trends and Forecast to 2031
Report ID: MS-562 | Electronics and Semiconductors | Last updated: Mar, 2025 | Formats*:

Orthodontic Supplies Report Highlights
Report Metrics | Details |
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Forecast period | 2019-2030 |
Base Year Of Estimation | 2024 |
Growth Rate | CAGR of 9.62% |
Forecast Value (2030) | USD 14.71 Billion |
By Product Type | Removable braces, Fixed braces, Orthodontic adhesives |
Key Market Players |
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By Region |
Orthodontic Supplies Market Trends
The industry of orthodontic supplies is undergoing a major transformation due to rapid technological advancement and changes in preferences towards new consumer trends. One such trend is the proliferation of digital orthodontics—their integration into 3D printing, intraoral scanning, and CAD/CAM technologies. These technologies contribute to more accurate treatment planning, the faster production of appliances, and advanced comfort for the patient treatment experience. This trend is likely driven by increased demand towards adult patients who want more minimally invasive orthodontics. Another major trend is the greater emphasis on individualised orthodontics. Most manufacturers have been working on appliances and treatment strategies specifically ideally suited for individual patients through analytics and advanced imaging. The competitive arena is changing again with both new emerging technology companies and huge long-time manufacturers in the scramble for market share as the new entrants develop innovative approaches and advanced experiences for patients.Orthodontic Supplies Market Leading Players
The key players profiled in the report are Straumann (ClearCorrect), Great Lakes Orthodontics Inc., American Orthodontics Inc., Align Technology Inc., Orthodontic Supply & Equipment Company, DB Orthodontics Ltd, Dentaurum, Dental Morelli Ltd., Danaher Corporation, Oswell Dental, Rocky Mountain Orthodontics, TP Orthodontics Inc, G&H Orthodontics Inc, Astar Orthodontics Inc., Dentsply Sirona Inc., 3M, Ultradent Products Inc.Growth Accelerators
The orthodontic supplies market has various key growth drivers. First, one of the stirred growth factors is the increasing demand for aesthetic dentistry. The augmented awareness regarding dental aesthetics through instances like social media, endorsements, and the showcase of celebrities promoting orthodontic treatment has thus flooded some people who want a beautiful smile. Secondly, among the other advanced technologies driving orthodontics are digital imaging, 3D printing, and computer-aided design/computer-aided manufacturing (CAD/CAM) systems. Such innovations empower more accurate treatment planning, rapid appliance fabrication, and better patient outcomes, therefore driving the growth of the market. Another important driver is the increasing prevalence of malocclusions and dental irregularities among different age groups. Such conditions, coupled with developed economies with disposable income, would always allow for the increased accessibility of orthodontic treatment. Besides, the growing acceptance of clear aligners, which are more discreet and comfortable than conventional braces, is also averting a charge of the market.Orthodontic Supplies Market Segmentation analysis
The Global Orthodontic Supplies is segmented by Type, and Region. By Type, the market is divided into Distributed Removable braces, Fixed braces, Orthodontic adhesives . Geographically, the market is assessed across key Regions like {regionNms} and others, each presenting distinct growth opportunities and challenges influenced by the regions.Competitive Landscape
The market for orthodontic supplies exhibits a competitive environment that includes large, well-established players and small, innovative niche players in the respective industry. Examples of prominent companies are 3M Company, Align Technology Inc., Dentsply Sirona Inc., and Henry Schein, Inc. Such companies have wider market considerations by carrying extensive product lines, namely brackets, archwires, clear aligners, and other items. Major players are continuously investing heavily in research and development to advance into new materials and technologies that improve treatment efficacy and patient comfort. Along with these giants, there are smaller companies, such as American Orthodontics and G&H Orthodontics, that make market diversity by concentrating on selective ortho products, creating more options for the available treatments.Challenges In Orthodontic Supplies Market
The orthodontic supplies market is facing some major challenges, which may not be good connotations for its growth. One such challenge is the cost of advanced orthodontic treatment: for example, a clear aligner can significantly prevent many patients, especially in developing areas, from approaching such receipt of treatment. The treatments are very expensive in terms of a complex space of material, technology, and skill. Then there is competition with alternative treatments, looming nearby, and growing demand pressures consumers to consider more economical treatments. It is, of course, a fact that technological progressives such as 3D printing and digital orthodontics would be providing a novel solution; however, it needs to invest in the infrastructure and professionalism. They also proved to have the problem of suiting emerging markets, where the cost is lower, for the established players. All these factors require strategic innovations, along with variations in pricing, to foster growth within a competitive environment.Risks & Prospects in Orthodontic Supplies Market
The growing need for adult orthodontics supports the already broad demographic, and concerns for aesthetics, coupled with easy affordability, continue to add to the expanding number of potential candidates. These technological advances have contributed to an efficient and customizable treatment methodology, opening other pathways for growth. Tele-orthodontics can also help make such services available to the underserved populations across the globe. Regionally, the North American market is recognised as largely leading, owing to its developed healthcare infrastructure, high disposable incomes, and great coverage of orthodontics by insurance. In this context, the U.S. appears to be the frontrunner with considerable investments in R&D and widespread adoption of novel products, such as clear aligners. In contrast, the Asia-Pacific area seems to experience the highest growth, stimulated by dental tourism, rising disposable incomes, and countries such as China, India, and Japan focusing on aesthetics. Europe also demonstrates robust growth potential due to the presence of advanced healthcare systems and growing awareness of oral health.Key Target Audience
, The orthodontic supplies market has generally focused on two primary demographics of people: children and teenagers and adults. Traditionally, orthodontic treatments were thought to be for younger patients since treating any alignment-related issues in the developmental years presents a greater chance of success. However, with an increasing interest among adults for orthodontic help primarily to enhance aesthetics and oral health, a notable shift in the trend has been seen over the past few decades. The adult segment has contributed to the existing trend, with the adult market sharing about 62.7% of the whole market by 2022., Apart from patient demographics, the market is segmented on the basis of end-users: hospitals, dental clinics, e-commerce, and others. Hospitals and dental clinics remain the major consumers of orthodontic products, providing wide-ranging oral healthcare services and resources and employing orthodontic specialists to carry out various procedures. The changeover to easier access for individual practitioners and their patients to obtain needed supplies demonstrates the market's stylish adaptation to evolving digital commerce trends.Merger and acquisition
Dental equipment and supplies have seen tremendous activity among mergers and acquisitions (M&As) in recent years, indicative of a strategic concentration for the expansion of balanced portfolios and market presence across the globe. In this line, Align Technology entered into a strategic partnership with Asana, Inc. in May 2022 to offer its Invisalign clear aligners to trained doctors in the U.S. through the Asana Smile customizable workflow solution. PlusDental was further purchased by Straumann to gain a better foothold in that consumer orthodontics section it's focused on, involving doctor-led practices within the Netherlands, Sweden, and the UK. The earlier acquisition was at the beginning of January 2021, when Dentsply Sirona acquired Byte, the at-home aligner company that would further build its presence in the clear aligner product category. There is an evolving digital trend in the orthodontic supplies market, where states are taking healthy initiatives to develop organic market bases for their clients. Such trends appear to be recent incorporations of advanced technologies such as 3D printing and digital treatment planning. Basically, on January 3, 2024, Align Technology acquired Cubicure GmbH, a company specialising in direct 3D printing solutions for polymers, and pursued its aim of bolstering its digital offerings in orthodontics. >Analyst Comment
The orthodontic supply market is growing essentially because of the increasing demand for aesthetic dental methods and advancements in orthodontic technologies. The trend is moving towards digital orthodontics: the practice of using clear aligners and 3D-printed appliances has been growing substantially. The picture shows a good picture of attention toward personalised treatment plans, which is reflected in such trends as intraoral scanners and imaging technologies. In addition, growing awareness towards oral health and increasing income in disposable form among emerging economies will extend this reach to the market.- 1.1 Report description
- 1.2 Key market segments
- 1.3 Key benefits to the stakeholders
2: Executive Summary
- 2.1 Orthodontic Supplies- Snapshot
- 2.2 Orthodontic Supplies- Segment Snapshot
- 2.3 Orthodontic Supplies- Competitive Landscape Snapshot
3: Market Overview
- 3.1 Market definition and scope
- 3.2 Key findings
- 3.2.1 Top impacting factors
- 3.2.2 Top investment pockets
- 3.3 Porter’s five forces analysis
- 3.3.1 Low bargaining power of suppliers
- 3.3.2 Low threat of new entrants
- 3.3.3 Low threat of substitutes
- 3.3.4 Low intensity of rivalry
- 3.3.5 Low bargaining power of buyers
- 3.4 Market dynamics
- 3.4.1 Drivers
- 3.4.2 Restraints
- 3.4.3 Opportunities
4: Orthodontic Supplies Market by Type
- 4.1 Overview
- 4.1.1 Market size and forecast
- 4.2 Removable braces
- 4.2.1 Key market trends, factors driving growth, and opportunities
- 4.2.2 Market size and forecast, by region
- 4.2.3 Market share analysis by country
- 4.3 Fixed braces
- 4.3.1 Key market trends, factors driving growth, and opportunities
- 4.3.2 Market size and forecast, by region
- 4.3.3 Market share analysis by country
- 4.4 Orthodontic adhesives
- 4.4.1 Key market trends, factors driving growth, and opportunities
- 4.4.2 Market size and forecast, by region
- 4.4.3 Market share analysis by country
5: Orthodontic Supplies Market by Patient
- 5.1 Overview
- 5.1.1 Market size and forecast
- 5.2 Children & teenagers
- 5.2.1 Key market trends, factors driving growth, and opportunities
- 5.2.2 Market size and forecast, by region
- 5.2.3 Market share analysis by country
- 5.3 Adults
- 5.3.1 Key market trends, factors driving growth, and opportunities
- 5.3.2 Market size and forecast, by region
- 5.3.3 Market share analysis by country
6: Orthodontic Supplies Market by Bracket Type
- 6.1 Overview
- 6.1.1 Market size and forecast
- 6.2 Self-ligating brackets
- 6.2.1 Key market trends, factors driving growth, and opportunities
- 6.2.2 Market size and forecast, by region
- 6.2.3 Market share analysis by country
- 6.3 Conventional brackets
- 6.3.1 Key market trends, factors driving growth, and opportunities
- 6.3.2 Market size and forecast, by region
- 6.3.3 Market share analysis by country
- 6.4 Lingual brackets
- 6.4.1 Key market trends, factors driving growth, and opportunities
- 6.4.2 Market size and forecast, by region
- 6.4.3 Market share analysis by country
7: Competitive Landscape
- 7.1 Overview
- 7.2 Key Winning Strategies
- 7.3 Top 10 Players: Product Mapping
- 7.4 Competitive Analysis Dashboard
- 7.5 Market Competition Heatmap
- 7.6 Leading Player Positions, 2022
8: Company Profiles
- 8.1 Astar Orthodontics Inc.
- 8.1.1 Company Overview
- 8.1.2 Key Executives
- 8.1.3 Company snapshot
- 8.1.4 Active Business Divisions
- 8.1.5 Product portfolio
- 8.1.6 Business performance
- 8.1.7 Major Strategic Initiatives and Developments
- 8.2 Straumann (ClearCorrect)
- 8.2.1 Company Overview
- 8.2.2 Key Executives
- 8.2.3 Company snapshot
- 8.2.4 Active Business Divisions
- 8.2.5 Product portfolio
- 8.2.6 Business performance
- 8.2.7 Major Strategic Initiatives and Developments
- 8.3 American Orthodontics Inc.
- 8.3.1 Company Overview
- 8.3.2 Key Executives
- 8.3.3 Company snapshot
- 8.3.4 Active Business Divisions
- 8.3.5 Product portfolio
- 8.3.6 Business performance
- 8.3.7 Major Strategic Initiatives and Developments
- 8.4 Great Lakes Orthodontics Inc.
- 8.4.1 Company Overview
- 8.4.2 Key Executives
- 8.4.3 Company snapshot
- 8.4.4 Active Business Divisions
- 8.4.5 Product portfolio
- 8.4.6 Business performance
- 8.4.7 Major Strategic Initiatives and Developments
- 8.5 Align Technology Inc.
- 8.5.1 Company Overview
- 8.5.2 Key Executives
- 8.5.3 Company snapshot
- 8.5.4 Active Business Divisions
- 8.5.5 Product portfolio
- 8.5.6 Business performance
- 8.5.7 Major Strategic Initiatives and Developments
- 8.6 3M
- 8.6.1 Company Overview
- 8.6.2 Key Executives
- 8.6.3 Company snapshot
- 8.6.4 Active Business Divisions
- 8.6.5 Product portfolio
- 8.6.6 Business performance
- 8.6.7 Major Strategic Initiatives and Developments
- 8.7 DB Orthodontics Ltd
- 8.7.1 Company Overview
- 8.7.2 Key Executives
- 8.7.3 Company snapshot
- 8.7.4 Active Business Divisions
- 8.7.5 Product portfolio
- 8.7.6 Business performance
- 8.7.7 Major Strategic Initiatives and Developments
- 8.8 Danaher Corporation
- 8.8.1 Company Overview
- 8.8.2 Key Executives
- 8.8.3 Company snapshot
- 8.8.4 Active Business Divisions
- 8.8.5 Product portfolio
- 8.8.6 Business performance
- 8.8.7 Major Strategic Initiatives and Developments
- 8.9 Dentaurum
- 8.9.1 Company Overview
- 8.9.2 Key Executives
- 8.9.3 Company snapshot
- 8.9.4 Active Business Divisions
- 8.9.5 Product portfolio
- 8.9.6 Business performance
- 8.9.7 Major Strategic Initiatives and Developments
- 8.10 TP Orthodontics Inc
- 8.10.1 Company Overview
- 8.10.2 Key Executives
- 8.10.3 Company snapshot
- 8.10.4 Active Business Divisions
- 8.10.5 Product portfolio
- 8.10.6 Business performance
- 8.10.7 Major Strategic Initiatives and Developments
- 8.11 Dental Morelli Ltd.
- 8.11.1 Company Overview
- 8.11.2 Key Executives
- 8.11.3 Company snapshot
- 8.11.4 Active Business Divisions
- 8.11.5 Product portfolio
- 8.11.6 Business performance
- 8.11.7 Major Strategic Initiatives and Developments
- 8.12 G&H Orthodontics Inc
- 8.12.1 Company Overview
- 8.12.2 Key Executives
- 8.12.3 Company snapshot
- 8.12.4 Active Business Divisions
- 8.12.5 Product portfolio
- 8.12.6 Business performance
- 8.12.7 Major Strategic Initiatives and Developments
- 8.13 Oswell Dental
- 8.13.1 Company Overview
- 8.13.2 Key Executives
- 8.13.3 Company snapshot
- 8.13.4 Active Business Divisions
- 8.13.5 Product portfolio
- 8.13.6 Business performance
- 8.13.7 Major Strategic Initiatives and Developments
- 8.14 Rocky Mountain Orthodontics
- 8.14.1 Company Overview
- 8.14.2 Key Executives
- 8.14.3 Company snapshot
- 8.14.4 Active Business Divisions
- 8.14.5 Product portfolio
- 8.14.6 Business performance
- 8.14.7 Major Strategic Initiatives and Developments
- 8.15 Dentsply Sirona Inc.
- 8.15.1 Company Overview
- 8.15.2 Key Executives
- 8.15.3 Company snapshot
- 8.15.4 Active Business Divisions
- 8.15.5 Product portfolio
- 8.15.6 Business performance
- 8.15.7 Major Strategic Initiatives and Developments
- 8.16 Orthodontic Supply & Equipment Company
- 8.16.1 Company Overview
- 8.16.2 Key Executives
- 8.16.3 Company snapshot
- 8.16.4 Active Business Divisions
- 8.16.5 Product portfolio
- 8.16.6 Business performance
- 8.16.7 Major Strategic Initiatives and Developments
- 8.17 Ultradent Products Inc.
- 8.17.1 Company Overview
- 8.17.2 Key Executives
- 8.17.3 Company snapshot
- 8.17.4 Active Business Divisions
- 8.17.5 Product portfolio
- 8.17.6 Business performance
- 8.17.7 Major Strategic Initiatives and Developments
9: Analyst Perspective and Conclusion
- 9.1 Concluding Recommendations and Analysis
- 9.2 Strategies for Market Potential
Scope of Report
Aspects | Details |
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By Type |
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By Patient |
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By Bracket Type |
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Report Licenses
Frequently Asked Questions (FAQ):
What is the estimated market size of Orthodontic Supplies in 2030?
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Which type of Orthodontic Supplies is widely popular?
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What are the latest trends influencing the Orthodontic Supplies Market?
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Who are the key players in the Orthodontic Supplies Market?
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How is the Orthodontic Supplies } industry progressing in scaling its end-use implementations?
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What product types are analyzed in the Orthodontic Supplies Market Study?
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What geographic breakdown is available in Global Orthodontic Supplies Market Study?
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Which region holds the second position by market share in the Orthodontic Supplies market?
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