Global Cold-Brew Coffee Market Size, Share & Trends Analysis Report, Forecast Period, 2024-2031

The Cold-Brew Coffee market is experiencing robust expansion, with market size projected to increase from 3.16 billion in 2023 to 16.22 billion by 2031, demonstrating a consistent year-over-year growth rate of 22.67%. Cold-Brew Coffee Market Size, Share, Competitive Landscape and Trend Analysis Report, by Types (Traditional Coffee, Decaffeinated Coffee), And regions ({regionNms}) : Industry Forecast and Opportunity Analysis for 2023 - 2031

The cold brew coffee market consists of all activities related to the preparation, distribution, and consumption of coffee that has been brewed through cold brewing methods. This method involves coarsely grinding coffee beans and steeping them in very cold water for a long time—between twelve and twenty-four hours. The brew is then filtered to remove the ground beans, resulting in a concentrated coffee extract that is less acidic and smoother compared to normally brewed hot coffee. The cold brew coffee market has grown vastly in the last few years, and this is mainly the result of several factors. One, consumers today tend to seek beverages that are healthier and easier to consume. It has a lower acidity level and can be consumed hot or cold, making it a good example of the kind of beverage developing in consumers' minds.

Cold-Brew Coffee Report Highlights

Report Metrics	Details
Forecast period	2019-2031
Base Year Of Estimation	2023
Growth Rate	CAGR of 22.67%
Forecast Value (2031)	USD 16.22 Billion
By Product Type	Traditional Coffee, Decaffeinated Coffee
Key Market Players	Blue Bottle Coffee, Inc. (U.S.) CoolBrew (U.S.) Finlay’s (U.K.) JAB Holding Company (Luxembourg) Javy Coffee Company (U.S.) Nestle S.A. (U.S.) Sleepy Owl (India) Starbucks Corporation (U.S.) The J. M. Smucker Company (U.S.) Wandering Bear Coffee (U.S.)
By Region

Cold-Brew Coffee Market Trends

The cold brew coffee market has really blossomed over the past few years due to various consumer needs; premium, ready-to-drink types of coffee have been among the in-demand needs. People who pay attention to their health like this kind as it is less acidic than traditional coffee and has a nice smooth flavour profile. As part of building interest in speciality coffee in this culture of cafes, millennials and Gen Z dominate. The convenience of these products, prepackaged to brew cold at home, has gained sales via supermarkets, convenience stores, and the internet. Some of the leading trends include innovations in flavour profiles, such as infusions of naturally occurring ingredients like vanilla, oat milk, and adaptogens, resonating with various taste palates. Aside from that, sustainability has now apparently become an important aspect where brands now emphasize environmentally friendly packaging and the ethical sourcing of coffee beans. Moreover, cold brew coffee is steadily becoming a beverage of choice for most consumers in the emerging markets, together with the investment in marketing and branding; this indicates that it has very good future potential.

Cold-Brew Coffee Market Leading Players

The key players profiled in the report are Blue Bottle Coffee, Inc. (U.S.), CoolBrew (U.S.), Finlay’s (U.K.), JAB Holding Company (Luxembourg), Javy Coffee Company (U.S.), Nestle S.A. (U.S.), Sleepy Owl (India), Starbucks Corporation (U.S.), The J. M. Smucker Company (U.S.), Wandering Bear Coffee (U.S.)

Growth Accelerators

Most of the cold brew coffee market growth is influenced by consumers' tastes towards more premium ready-to-drink (RTD) beverages. Consumers of the millennial and Gen Z age groups want quick access to premium coffee and unique flavours, thus fostering further development of cold brew coffee in their place as a replacement for hot coffee. Cold brew coffee is associated with people's health-conscious trends because they consider it less acidic and with a smoother effect, making it worthy for drinkers with a sensitive stomach or those seeking a natural energy-boosting drink. Moreover, the market thrives through advancements, innovations, and development associated with distribution channels. Coffee brands are maximising the use of e-commerce platforms from grocery stores and specialty cafes to expand their audiences further. The increasing presence of cold brews that are plant-based, as well as cold brews infused with functional ingredients such as vitamins or adaptogens, is widening the appeal of the product to consumers. These factors, in addition to others, hold up the consistent growth and diversification of the cold brew coffee market.

Cold-Brew Coffee Market Segmentation analysis

The Global Cold-Brew Coffee is segmented by Type, and Region.
By Type, the market is divided into Distributed Traditional Coffee, Decaffeinated Coffee . Geographically, the market is assessed across key Regions like {regionNms} and others, each presenting distinct growth opportunities and challenges influenced by the regions.

Competitive Landscape

The highly competitive marketplace of the cold-brew coffee market has established brands, especially beverage companies, and even new emerging startups. The main competitors are Starbucks, Dunkin, Affinity Farms, Stumptown Coffee Roasters, and so many more. All these companies have strong brand name identity and broad distribution networks, dominating their market space. These companies are also engaging in constant innovation by maintaining uniqueness in flavours, emanating that craft from ready-to-drink and environmentally friendly packaging specifically to health-conscious consumers and the environment. Private-label varieties being offered by retailers are also highly influential, presenting low-priced alternatives directly competing with branded label products.

Challenges In Cold-Brew Coffee Market

Factors like enhanced production cost and limited shelf life affect the cold brew coffee market in terms of profit and scalability. It is time-consuming and coffee-ground intensive to make cold brew, making its production cost a lot higher than normal brewing methods. Besides, cold brew has no preservatives in several products, which reduces their lifespan. This adds more challenges in the distribution or storage of products to businesses in this industry. Consequently, these factors hinder price competition and expansion into wider markets. Market saturation with existing brands and new competition is another issue. The trend causes many entrants into the cold-brew coffee market, making competition stiffer and pressuring businesses to differentiate their products. In addition, educating and increasing awareness among the public about the qualities and advantages of cold brewing over other methods is vital, especially in parts of the world where it remains a niche product. Most importantly, businesses adopting innovation must also involve marketing in creating a competitive edge in this crowded market.

Risks & Prospects in Cold-Brew Coffee Market

The cold brew coffee market is said to flourish, as consumers are more interested in convenience, quality, and healthful beverages. Unlike coffee, cold brew is less acidic and has a smoother taste, so it appeals to health-conscious people and young people. Growth in the ready-to-drink (RTD) trend in retail shops and cafes is creating a broad distribution opportunity that will benefit consumption around the world. There is also excellent potential for brands to innovate with cold-brew kits and concentrates, given the growing trend of preparing coffee at home. Emerging markets in Asia-Pacific and Latin America would be important contributing factors for future growth as coffee culture penetrates these regions with modes that are nontraditional and hot. It paves the way for going natural and clean-label, which brands can use to market hybrid offerings to consumers who are seeking products that are organic and sustainably sourced. The partnerships with fitness and health space activities, which have cold brew as a natural energiser, further provide a marketing edge, making this segment ripe for innovation and brand differentiation.

Key Target Audience

Cold brew coffee primarily caters to a young adult audience, specifically millennials and Gen Z, as it is not easy or convenient and offers an uncompromising quality and experience in terms of flavours. These health-conscious consumers favour lower-acid, smoother beverages relative to an average cup of coffee. They are more patrons of 'craft,' viewing cold brew as an artisanal, premium product rather than an ordinary one.,, The other segments are busy guys in fitness and those who are looking for functional beverages. The caffeine hit in cold brew lingers longer than the jitters created by regular coffee, which makes it a very suitable beverage for this group. It is also among the most marketable kinds among consumers searching for plant-based, personalized drinks such as oat or almond milk. The market of ready-to-drink or concentrate formats expands its suitability to people's ever-busy lifestyles, ranging from on-the-go to at-home consumption.

Merger and acquisition

The cold brew coffee segment of the market is rife with mergers and acquisitions as major players strive to increase their product ranges and market extension. For instance, Britvic's acquisition of Jimmy's Iced Coffee will enable it to penetrate the fast-growing UK ready-to-drink (RTD) coffee markets where sales had jumped by 43% from the prior year. Most conspicuously, it also continues a longer trend: Keurig Dr Pepper's $300 million investment in La Colombe Coffee Roasters positions it firmly among the major corporations that have heavy investments in established cold brew brands. This trend will continue since consolidation will enable companies to achieve economies of scale and broaden portfolios in an era of increasing consumer demand for RTD coffee products. Beyond that, the growth of the market is projected to remain significant, with projections estimating an increase of approximately USD 439.93 million between 2023 and 2027. This is attributed mainly to the shifting consumer preferences toward healthy and easy-to-consume options, as well as a range of flavours. Firms like Nestlé and Starbucks are also energized in the race by acquiring smaller brands and rolling out fresh products that suit the new tastes of millennials and the Gen Z population.